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Corporate Video Marketing

Corporate video marketing offers numerous benefits for businesses, enhancing their communication, engagement, and overall brand presence. Here are some of the key advantages:

  /  Corporate Video Marketing
17

Years in Business

and still counting

50+

Corporate Projects Completed

with new projects on the way

30

Million Views

achieved for corporate clients

Benefits of Corporate Marketing

social engagement
Enhanced Engagement
  1. Visual Appeal:
    Videos are more engaging than text or images alone, capturing attention quickly and retaining viewer interest.
  2. Storytelling:
    Videos allow for compelling storytelling, making it easier to convey complex messages and emotions.
Improved Brand Awareness
Improved Brand Awareness
  1. Brand Personality: Videos showcase your brand’s personality, helping to build a stronger emotional connection with the audience.
  2. Consistency: Consistent video content can reinforce brand identity and values over time.
HIGHER CONVERSION RATES
Higher Conversion Rates
  1. Product Demonstrations: Videos demonstrating products or services can boost consumer confidence and lead to higher conversion rates.
  2. Calls to Action: Effective use of calls to action in videos can guide viewers towards desired actions, such as making a purchase or signing up for a newsletter.
Better SEO Performance
Better SEO Performance
  1. Search Rankings: Video content is favored by search engines, improving your website’s SEO and increasing organic traffic.
  2. Backlinks and Social Shares: High-quality videos are more likely to be shared, generating backlinks and social media engagement.
Video Versatility
Video Versatility
  1. Multiple Platforms: Videos can be used across various platforms, including websites, social media, email marketing, and more.
  2. Different Formats: Videos can be tailored for different purposes, such as explainer videos, testimonials, tutorials, and advertisements.
Increased Reach
Increased Reach
  1. Social Media: Videos are highly shareable on social media, expanding your reach and potentially going viral.
  2. Email Campaigns: Including videos in email campaigns can increase click-through rates and engagement.

What our Clients

Think about Us

Corporate Videos FAQ

Corporate video marketing helps in enhancing brand awareness, engaging customers, explaining complex products or services, improving search engine rankings, increasing conversion rates, and building trust and credibility with the audience.

The cost of producing a corporate video can vary depending on factors like video length, complexity, production quality, talent fees, and post-production requirements.

The ideal length for a corporate video varies based on its purpose. For social media, 30-60 seconds is optimal. For website explainer videos, 1-2 minutes works well. Training videos or in-depth content might be longer, ranging from 5-10 minutes.

Types of corporate videos include company profile videos, product demos, explainer videos, customer testimonials, training videos, internal communications, event coverage, and social media content.

 Success can be measured using metrics such as view counts, engagement rates (likes, comments, shares), watch time, click-through rates, lead generation, conversion rates, and ROI analysis.

Select a production company by reviewing their portfolio, assessing their experience in your industry, checking client testimonials, evaluating their creative approach, and ensuring their pricing aligns with your budget.

The process typically includes pre-production (concept development, scripting, storyboarding), production (shooting, directing), and post-production (editing, sound design, color correction). Collaboration and feedback are essential at each stage.

Ensure brand alignment by providing clear brand guidelines, maintaining consistent messaging and tone, using branded visuals and colors, and involving key stakeholders in the review process.

Distribute your video on multiple platforms such as your company website, social media channels (YouTube, Facebook, LinkedIn, Instagram), email newsletters, and relevant industry sites. Tailor content to suit each platform’s audience.

Common mistakes include neglecting to define clear objectives, failing to understand the target audience, producing overly lengthy content and that which fails to engage or not having a distribution strategy.

Dublin, Ireland

20 Harcourt Street, Dublin D02 H364

(+353) 01 5252 209

hello@beachball.ie

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