Years in Business
and still counting
Video Strategies Completed
and more are on their way
Million Views
achieved for corporate clients
We work
with top Partners
Benefits of Corporate Commercial Video Strategy
Enhanced Brand Awareness
- Visual and Emotional Impact:
Videos can create a lasting impression, helping to establish and strengthen brand identity. - Wide Reach:
Videos can be easily shared across social media platforms, websites, and email campaigns, reaching a broader audience.
Improved Engagement
- Captivating Content:
Videos are more engaging than text or images, keeping viewers interested and encouraging them to spend more time on your content. - Storytelling:
Videos allow for storytelling, humanising a brand and fostering a deeper connection with the audience.
Higher Conversion Rates
- Product Demonstrations:
Videos can showcase products in action, making it easier for potential customers to understand their value. - Customer Testimonials:
Authentic customer testimonials in video form can build trust and influence purchasing decisions.
Better SEO Performance
- Increased Time on Site:
Videos can improve visitors’ time on your website, positively impacting search engine rankings. - Higher Click-Through Rates:
Thumbnails and video snippets in search results can attract more clicks than text-only links.
Educational and Informative Content
- Training and Tutorials:
Videos can be used to provide training for employees or instructional content for customers, improving their experience with your product or service. - Complex Information Simplified:
Explainer videos can break down complex information into easily digestible content.
Versatility and Flexibility
- Various Formats:
Videos can be adapted for different platforms and formats, including social media, websites, and email marketing. - Reusable Content:
Video content can be repurposed into shorter clips, GIFs, or even infographics, maximizing its utility.
What our Clients
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Corporate Commercial Video Strategy FAQ
A video strategy is crucial as it helps in effectively communicating your brand message, engaging your audience, and boosting conversions. Videos can improve your SEO, increase user understanding of your products or services, and provide a more dynamic and engaging way to share your story.
Your strategy should include a mix of brand videos, product demos, customer testimonials, instructional/how-to videos, company culture videos, and live streams. Each type serves a different purpose and can reach different segments of your audience.
Start by analyzing your existing customer base and segmenting them based on demographics, interests, and behaviors. Use analytics tools to understand what types of content resonate with them, and create audience personas to guide your video creation.
The choice of platforms depends on where your target audience spends their time. Typical platforms include YouTube, Facebook, Instagram, LinkedIn, Twitter, and your company’s website. Each platform has its own strengths and ideal video formats.
Success can be measured using key performance indicators (KPIs) such as view counts, engagement rates (likes, comments, shares), click-through rates, conversion rates, and ROI. Analytics tools provided by video hosting platforms and third-party software can help track these metrics.
The budget depends on the scale and quality of the videos you plan to produce. Costs can range from low (DIY videos using smartphones and free editing software) to high (professional productions with hired talent and high-end equipment). Define your goals and allocate a budget that aligns with your expected ROI.
Consistency is key. Create a content calendar and aim for regular releases that keep your audience engaged without overwhelming them. This could be weekly, bi-weekly, or monthly, depending on your resources and audience preferences.
While professional equipment and a production team can enhance video quality, it’s not always necessary, especially for smaller businesses. Many successful videos are shot on smartphones with minimal equipment. Focus on delivering valuable content and good storytelling.
Maintain consistency in your visual style, tone, and messaging. Use brand colours, logos, and taglines, and ensure your videos reflect your company’s values and personality. Create brand guidelines for video production to maintain this consistency.
Common mistakes include not having a clear goal for each video, ignoring SEO, producing low-quality content, failing to promote videos properly, and not engaging with the audience. Avoid these by planning thoroughly, focusing on quality, and actively engaging with viewers post-release.